Charles Duhigg

Charles Duhigg is an American journalist and non-fiction author who writes for The New Yorker and previously reported for The New York Times. He wrote The Power of Habit, a book about why we do what we do in life and business, along with Smarter Faster Better and Supercommunicators. In 2013 he received the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies.