Description
Seth Godin redefines marketing for the modern era, shifting the focus from interruption to connection. He argues that true success lies in understanding and serving the specific needs and desires of a carefully chosen audience, rather than broadcasting messages to the masses. This approach emphasizes building genuine relationships, telling resonant stories, and creating value for a "smallest viable market" that can then champion your work. Godin's insightful and actionable advice empowers readers to see their customers, and their own potential, more clearly.
Available Editions
paperback
Portfolio/Penguin
Published Jan 1, 2018
267 pages
ISBN: 9780525540830
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Details
First Published
2018
Language
eng
Content Warnings
No content warnings identified.