Description
This groundbreaking work introduces the revolutionary 'Jobs to Be Done' theory, offering a powerful new lens through which to understand customer needs and drive successful innovation. By shifting the focus from products to the fundamental 'jobs' customers are trying to accomplish, businesses can unlock a deeper understanding of their market. The book provides a practical framework, Outcome-Driven Innovation, to translate this theory into actionable strategies, helping companies create products and services that truly resonate and succeed.
Available Editions
paperback
IDEA BITE PRESS
Published Sep 22, 2016
202 pages
ISBN: 9780990576747
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Details
First Published
2016
Language
eng
Content Warnings
No content warnings identified.