Description
Dive into the inner workings of one of the world's most innovative companies with this insider's guide to Google's unparalleled success. Authors Eric Schmidt and Jonathan Rosenberg reveal the disruptive corporate strategies, unique management philosophies, and the secrets to fostering a culture of creativity and innovation at scale. Discover how Google attracts and retains 'smart creatives,' empowers them with ambitious challenges, and treats them as equals to drive continuous product development and maintain a visionary outlook. This essential read offers a behind-the-scenes look at the principles and practices that have propelled Google to the forefront of the digital age, providing invaluable lessons for any organization aiming to thrive in today's rapidly evolving landscape.
Available Editions
paperback
John Murray
Published Jan 1, 2015
269 pages
ISBN: 9781444792492
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Details
First Published
2014
Language
eng
Content Warnings
No content warnings identified.