Description
In *Switch*, Chip and Dan Heath present a powerful, three-part framework for achieving lasting change, whether in your personal life, your organization, or society at large. Drawing on compelling research and real-world examples, they introduce the metaphor of the Rider and the Elephant to illustrate the interplay between rational thought and emotional drive, and the importance of shaping the Path to make change easier. This insightful guide reveals how to direct the Rider, motivate the Elephant, and shape the Path to overcome obstacles and make desired changes stick. It's an essential read for anyone seeking to understand and implement successful transformations.
Available Editions
paperback
Broadway Books
Published Jan 1, 2010
305 pages
ISBN: 9780385528757
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Details
First Published
2010
Language
eng
Content Warnings
No content warnings identified.