Description
Eleven Percent explores the hidden forces that shape human behavior and decision-making, revealing how a small percentage of our actions and choices are driven by conscious thought while the vast majority operate beneath our awareness. Through compelling research and real-world examples, Maren Uthaug examines the psychological mechanisms that influence everything from consumer behavior to personal relationships, challenging readers to reconsider how much control they truly have over their lives. This thought-provoking work delves into the gap between our perception of rational decision-making and the unconscious processes that actually guide us, offering insights into why we do what we do. Uthaug's accessible yet scientifically grounded approach makes complex psychological concepts understandable, providing readers with practical understanding of the subconscious forces at play in everyday life. A fascinating exploration of human nature that will fundamentally change how you think about your own choices and motivations.
Available Editions
paperback
St. Martin's Press
Published Jan 1, 2025
304 pages
ISBN: 9781250329646
Reviews
No ratings yet. Be the first!
No written reviews yet.
Details
First Published
2025
Language
eng
Content Warnings
No content warnings identified.