Description
John Brooks' classic collection delves into the dramatic and often unpredictable world of business through twelve compelling true stories. From the rise of Xerox to the downfall of a major brokerage firm, these narratives explore the triumphs and failures that shape corporate America. Brooks masterfully dissects the human element behind major business decisions, revealing timeless lessons about strategy, leadership, and the volatile nature of markets. Originally published in 1969, these insightful essays remain remarkably relevant, offering profound wisdom for anyone interested in the dynamics of commerce and innovation.
Available Editions
paperback
Gollancz
Published Jan 1, 1969
400 pages
ISBN: 9780575003491
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Details
First Published
1969
Language
eng
Featured in Challenges
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