Description
Why do people join—and remain devoted to—extreme groups, exclusive communities, and seemingly ordinary institutions? Drawing on linguistics, cultural analysis, and reported examples ranging from religious movements to wellness brands, fitness communities, startups, and social media, this incisive work argues that language is central to creating belonging, loyalty, ideology, and an “us versus them” mindset. It examines the coded phrases, insider vocabulary, motivational slogans, and conversational patterns that can make communities feel empowering while also encouraging conformity. Witty, accessible, and sharply observant, the book invites readers to recognize the subtle ways cultish communication shapes modern life—and to think more critically about the groups and messages that influence them.
Available Editions
paperback
HarperCollins Publishers
Published Jan 1, 2021
272 pages
ISBN: 9780062993175
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Details
First Published
2021
Language
eng
Content Warnings
Content and trigger warnings for Cultspeak by Amanda Montell.