Description
This seminal work revolutionizes the approach to launching new ventures, challenging the conventional wisdom that startups are merely smaller versions of established companies. It introduces a practical, four-step Customer Development process designed to help entrepreneurs discover and validate their business models, rather than blindly executing a predetermined plan. By emphasizing rapid iteration, customer feedback, and rigorous testing of assumptions, this guide equips readers with the essential skills to identify and rectify critical flaws in their product and business strategies before they lead to costly failures. Essential reading for anyone embarking on a new venture, it provides concrete, actionable advice on organizing sales, marketing, and business development for ultimate success.
Available Editions
paperback
Wiley & Sons, Incorporated, John
Published Jan 1, 2020
384 pages
ISBN: 9781119690375
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Details
First Published
2005
Language
eng
Content Warnings
No content warnings identified.