Description
In a world often driven by logic and data, Rory Sutherland's 'Alchemy' challenges conventional wisdom, arguing that true innovation and success lie in embracing the irrational. This insightful book reveals how understanding and leveraging human 'satisficing'—the tendency to seek 'good enough' rather than optimal solutions—can unlock powerful strategies for brands and businesses. Sutherland masterfully blends behavioral economics, psychology, and real-world examples to demonstrate how seemingly illogical approaches can lead to groundbreaking results. Prepare to rethink your assumptions about decision-making and discover the surprising magic that emerges when you dare to think differently.
Available Editions
hardcover
William Morrow
Published May 7, 2019
384 pages
ISBN: 9780062388414
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Details
First Published
2019
Language
eng
Content Warnings
No content warnings identified.