Description
Some of the most successful products in the world don’t just get used—they get built into our routines, turning everyday impulses into repeat behavior. In this practical guide, Nir Eyal explains the psychology behind habit formation and introduces a clear framework for designing experiences that reliably move users from internal triggers to action, reward, and deeper investment. You’ll learn how engagement loops work, why “lifetime value” grows with habitual use, and how to think critically about what makes a product feel rewarding rather than merely addictive. With a step-by-step approach, Hooked shows how to analyze user behavior and refine your product so habits can form naturally—ethically—over time.
Available Editions
paperback
VAN DUUREN MEDIA
Published Mar 6, 2015
240 pages
ISBN: 9789089652706
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Details
First Published
2014
Language
eng
Content Warnings
No content warnings identified.