Description
In a world where trust is scarce, this book argues that marketing has always relied on stories people are eager to believe—sometimes by stretching the truth, and sometimes by revealing something deeper than facts alone. Seth Godin explores how the human brain responds to narrative, showing why “little fibs” and carefully crafted messages can shape perception, make products feel more meaningful, and even improve the experience. Through sharp, provocative insights, he reframes marketing as a practice of authenticity and responsibility: not just selling, but earning belief. Ultimately, the book challenges marketers and readers alike to ask what they’re really promising—and what it means to tell stories that hold up in a low-trust world.
Available Editions
hardcover
Portfolio Hardcover
Published May 23, 2005
208 pages
ISBN: 9781591841005
Reviews
No ratings yet. Be the first!
No written reviews yet.
Details
First Published
2005
Language
eng
Content Warnings
No content warnings identified.