Description
In a world where “sales” isn’t confined to storefronts but lives in every pitch, proposal, and negotiation, this book reframes persuasion as a human skill rather than a job title. Daniel H. Pink explores the rise of non-sales selling—how we influence others to part with time, attention, money, or commitment—and shows what it takes to earn trust, communicate value, and motivate action. Blending research with practical insight, he examines how modern work rewards empathy, clarity, and credibility over old-school tactics. At its core, the book argues that effective selling begins with genuine belief in the value you offer and ends with helping others make better decisions for themselves.
Available Editions
paperback
Canongate Books
Published Jan 1, 2018
272 pages
ISBN: 9781786891716
Reviews
No ratings yet. Be the first!
No written reviews yet.
Details
First Published
2012
Language
eng
Content Warnings
No content warnings identified.