Description
Why do some ideas capture our attention and endure, while others fade into obscurity? In *Made to Stick*, Chip and Dan Heath delve into the science behind memorable concepts, revealing the core principles that make certain ideas
Available Editions
hardcover
Random House of Canada, Limited
Published Jan 1, 2007
304 pages
ISBN: 9781905211579
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Details
First Published
2007
Language
eng
Content Warnings
No content warnings identified.