Description
David Ogilvy, the undisputed father of modern advertising, shares his hard-won wisdom in this seminal work. Drawing from his own experiences, from humble beginnings to building a global advertising empire, Ogilvy offers practical advice on everything from securing clients to creating timeless campaigns. He reveals the secrets behind successful advertising, emphasizing the importance of research, creativity, and a relentless pursuit of excellence. This book is an essential read for anyone seeking to understand the art and science of persuasion and build a lasting brand.
Available Editions
paperback
Southbank Publishing
Published Aug 1, 2004
207 pages
ISBN: 9781904915010
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Details
First Published
1963
Language
eng
Content Warnings
No content warnings identified.