Description
In The Startup Way, Eric Ries, the visionary behind The Lean Startup, extends his groundbreaking principles to established organizations seeking to foster continuous innovation and sustainable growth. This essential guide introduces a practical framework for integrating entrepreneurial agility into the heart of large companies, empowering them to navigate uncertainty and discover new opportunities. Ries reveals how dedicated, cross-functional internal teams can test audacious ideas using minimum viable products, transforming the way businesses approach product development and strategic planning. Discover how to cultivate a culture of experimentation, unlock leadership potential, and ensure that innovative talent thrives within your organization, making the 'startup way' a powerful engine for future success.
Available Editions
paperback
Penguin Books, Limited
Published Jan 1, 2017
397 pages
ISBN: 9780241972717
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Details
First Published
2017
Language
eng
Content Warnings
No content warnings identified.