Description
This essential guide demystifies content strategy, revealing its crucial business value and offering practical advice for navigating the complexities of the web. It provides clear insights into what content strategy is, why it's indispensable, and how to develop and implement it effectively. The book delves into auditing and analyzing existing content, and explores sustainable methods for long-term content maintenance, making it an invaluable resource for anyone looking to create a successful online presence.
Available Editions
paperback
New Riders
Published Jan 1, 2010
181 pages
ISBN: 9780321620064
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Details
First Published
2010
Language
eng
Content Warnings
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