Description
In a world where competing products often look identical in price, features, and branding, this book reframes success as a user-centered game of skill rather than luck. Drawing on Kathy Sierra’s distinctive, practical approach, it shows how to design and communicate so that users become genuinely “awesome”—not just satisfied, but empowered to get more value, more quickly, and more consistently. You’ll learn counter-intuitive, field-tested techniques that product, engineering, marketing, UX, and support teams can apply together to create sustainably successful products without relying on hype, gimmicks, or unethical persuasion. At its core, the book explores themes of behavior, experience design, and the strategic power of helping people succeed—especially in the moments before and after they use your product.
Available Editions
paperback
"O'Reilly Media, Inc."
Published Jan 29, 2015
293 pages
ISBN: 9781491919071
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Details
First Published
2015
Language
eng
Content Warnings
No content warnings identified.