Description
Michael E. Gerber's seminal work, "The E-Myth Revisited," dismantles the common misconception that technical expertise is enough to build a thriving business. The book reveals the "E-Myth" – the entrepreneurial myth that most people who start small businesses are entrepreneurs, when in reality they are technicians suffering from an entrepreneurial seizure. Gerber guides readers through the critical distinction between working *on* their business and working *in* their business, offering a revolutionary perspective on how to create a business that can operate successfully without constant owner intervention. This essential read provides a roadmap for transforming a small business into a well-oiled machine, emphasizing systems, processes, and a franchise prototype approach to achieve sustainable growth and freedom.
Available Editions
paperback
HarperBusiness
Published Jan 1, 2001
268 pages
ISBN: 9780887307287
Reviews
1 rating
Community Reviews(1)
The <a href="https://www.goodreads.com/book/show/81948.The_E_Myth_Revisited" target="new">The E-Myth Revisited</a> deals with two major misconceptions about running a business: that every small business owner is an entrepreneur and the assumption that working on your business is the same as working in your business. This book is an absolute must-read for business owners and while on occasion the writing is a little cheesy there are plenty of <i>really</i> important topics discussed in a clear, informative manner, which will help you grow your business in a productive and successful way.
Details
First Published
1995
Language
eng
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