Description
This guide challenges the pervasive 'Myth of the Visionary,' offering a practical framework for entrepreneurial success grounded in actionable techniques. It integrates core principles from the Lean Startup methodology, emphasizing customer insight, rapid experimentation, and data-driven decision-making to foster innovation and market disruption. By focusing on engaging customers, reducing time and costs, and leveraging the power of loyal patrons, aspiring entrepreneurs and established companies alike can efficiently create value and build successful ventures. The book provides concrete strategies for applying these concepts, from utilizing minimum viable products for market testing to developing agile, cross-functional teams.
Available Editions
paperback
Wiley & Sons, Incorporated, John
Published Jan 1, 2016
224 pages
ISBN: 9781119095071
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Details
First Published
2012
Language
eng
Content Warnings
No content warnings identified.