Description
Growth doesn’t have to be a mystery—it can be engineered. In this practical guide, Sean Ellis and Morgan Brown show how today’s fastest-growing companies drive breakout success through a systematic, data-driven approach to growth hacking: building the right cross-functional growth team, defining clear metrics, and running rapid experiments to find what truly moves the needle. Readers learn how to turn a test-and-learn mindset into repeatable processes across the customer journey, from improving product-market fit to designing viral loops and optimizing acquisition and activation. With Ellis’s founder-tested, metrics-first style, the book blends strategy with actionable tactics so startups and teams can accelerate learning, scale what works, and eliminate what doesn’t—without relying on guesswork.
Available Editions
audiobook
Random House Audio
Published Apr 25, 2017
ISBN: 9781524722623
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Details
First Published
2017
Language
eng
Content Warnings
No content warnings identified.