Description
In the digital age, traditional marketing is obsolete. Seth Godin's "Unleashing the Ideavirus" argues that the key to success lies in transforming ideas into epidemics that spread organically through targeted audiences. Godin introduces the concept of the 'ideavirus' and the crucial role of 'sneezers' – influential individuals who can rapidly disseminate these ideas. This book provides a revolutionary framework for understanding how to connect with people, build communities, and leverage the power of word-of-mouth to make your ideas go viral.
Available Editions
hardcover
Do You Zoom
Published Jan 1, 2000
224 pages
ISBN: 9780970309907
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Details
First Published
2000
Language
eng
Content Warnings
No content warnings identified.