Description
This seminal work delves into the enduring success of 18 visionary companies, uncovering the core principles that propelled them to greatness. Through meticulous research, the authors reveal that true longevity stems not from charismatic leadership, but from a deeply ingrained ideology and a commitment to ambitious, "Big Hairy Audacious Goals." The book explores how these organizations foster a unique culture, emphasizing that visionary companies are not afraid to set high standards and are driven by a clear sense of purpose. Discover the strategies that allow these exceptional businesses to thrive over decades, offering timeless insights for any organization aspiring to build a lasting legacy.
Available Editions
paperback
HarperBusiness
Published Jan 1, 1997
342 pages
ISBN: 9780887307393
paperback
Harper Collins
Published Nov 2, 2004
372 pages
ISBN: 9780060566104
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Details
First Published
1994
Language
eng
Content Warnings
No content warnings identified.