Description
In subscription and recurring-revenue businesses, growth isn’t just about winning customers—it’s about keeping them. This practical guide lays out why customer success has become a strategic necessity, showing how proactive engagement can prevent churn, protect retention, and turn support into a driver of long-term value. Drawing on real-world frameworks and field-tested playbooks, it explains how to build a customer success strategy, align teams around measurable outcomes, and anticipate customer needs before problems escalate. With a clear, practitioner-focused style associated with leading customer-success voices, the book helps you transform customer relationships into sustainable recurring revenue.
Available Editions
paperback
Wiley & Sons, Incorporated, John
Published Jan 1, 2016
256 pages
ISBN: 9781119168300
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Details
First Published
2016
Language
eng
Content Warnings
No content warnings identified.