Description
How did rhetoric begin, what makes it effective, and why does it still matter? This book offers a clear, wide-ranging introduction to the ancient rhetorical tradition by examining its origins and core principles, from memory and persuasion to delivery, style, and performance. Through a guided survey of major authors, periods, and recurring problems, it shows how rhetorical training shaped public life, intellectual culture, and the ways communities argued for truth and value. With its scholarly yet accessible approach, the work highlights enduring themes—language as action, persuasion as craft, and rhetoric as a bridge between thought and audience—making it an essential companion for students and researchers alike.
Available Editions
paperback
Penguin Classics
Published Apr 17, 2018
384 pages
ISBN: 9780141392646
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Details
First Published
2017
Language
eng
Content Warnings
No content warnings identified.