Description
Dive into the timeless principles of persuasion with this seminal work that unpacks the psychology behind why people say "yes." Dr. Robert Cialdini, a leading expert in influence, reveals six universal principles backed by decades of rigorous research, offering profound insights into human behavior. This acclaimed book not only equips you with the tools to become a more effective persuader but also provides essential knowledge to defend yourself against manipulative tactics. Whether for personal growth or professional success, understanding these core concepts is key to navigating social interactions and achieving your goals.
Available Editions
paperback
First-Gründ
Published Jan 1, 2004
385 pages
ISBN: 9782266227926
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Details
First Published
1984
Language
eng
Featured in a Challenge
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