Description
In *Great by Choice*, Jim Collins and Morten T. Hansen delve into the core question of why some organizations not only survive but thrive amidst uncertainty and chaos, while others falter. Drawing on nine years of rigorous research and compelling narratives, they identify the essential principles that enable companies to achieve enduring success in unpredictable environments. The book challenges conventional wisdom, revealing that true greatness in turbulent times stems not from bold risks or sheer luck, but from a disciplined approach, empirical creativity, and a constant state of productive paranoia. Discover how to navigate the storms of change and build a resilient enterprise that stands the test of time.
Available Editions
paperback
Penguin Random House
Published Jan 1, 2011
320 pages
ISBN: 9781847940889
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Details
First Published
2011
Language
eng
Content Warnings
No content warnings identified.