Description
In Obey the Giant, acclaimed design critic Rick Poynor offers a penetrating examination of contemporary visual culture, exposing the complex relationship between commerce, design, and everyday life in the 21st century. Through a collection of incisive essays, Poynor reveals the ambivalent reality beneath the seductive surface of modern imagery, questioning how visual communication shapes our desires, values, and identities. With the eye of a seasoned cultural observer, he explores the pervasive influence of branding, advertising, and graphic design on contemporary society, challenging readers to look beyond the polished veneer of consumer culture. This thought-provoking work is essential reading for anyone seeking to understand the hidden mechanisms of visual persuasion in our image-saturated world.
Available Editions
paperback
August
Published Jan 1, 2001
224 pages
ISBN: 9783764365653
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Details
First Published
2001
Language
eng
Content Warnings
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