Description
In this groundbreaking work, Naomi Klein dissects the pervasive influence of corporate branding on contemporary culture and consumer behavior. The book meticulously details how global brands have expanded their reach far beyond their products, embedding themselves into our daily lives and shaping our identities. Klein exposes the often-unseen labor and exploitative practices that fuel the brand machine, urging readers to question the true cost of consumerism. This seminal text serves as a powerful call to action, encouraging a critical examination of the 'brand bullies' that dominate our world.
Available Editions
paperback
Picador
Published Apr 6, 2002
528 pages
ISBN: 9780312421434
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Details
First Published
2000
Language
eng
Content Warnings
No content warnings identified.