Description
Step into the workshop behind Apple’s most iconic products with this insider account from Ken Kocienda, a former software engineer who helped shape the company’s software during the Steve Jobs era. Through vivid, high-level stories from major releases, he reveals how Apple’s teams turned ideas into polished experiences—using demonstrations, tight collaboration, and relentless iteration to align creativity with execution. Creative Selection explores the principles of product development that prioritize clarity, craft, and user impact, showing how culture and process can amplify innovation. Written with the immediacy of someone who lived it, Kocienda’s engaging, practical storytelling offers lessons for anyone building software, leading teams, or seeking a deeper understanding of what makes great products happen.
Available Editions
hardcover
St. Martin's Press
Published Jan 1, 2018
291 pages
ISBN: 9781250194466
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Details
First Published
2018
Language
eng
Content Warnings
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