Description
Launching a networked product presents a fundamental challenge: it's only valuable when people use it, but people won't use it until it's valuable. This book delves into the intricacies of the 'cold start problem,' exploring how to ignite a network from its nascent stages and leverage network effects for rapid scaling. It provides a framework for understanding the five stages of network growth, from overcoming initial inertia to building defensible moats through user engagement. Discover strategies for navigating growth plateaus and achieving escape velocity, drawing insights from successful and unsuccessful networked products.
Available Editions
paperback
Penguin Random House
Published Jan 1, 2021
ISBN: 9781847942777
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Details
First Published
2021
Language
eng
Content Warnings
No content warnings identified.