Description
A fast-talking, no-nonsense account of an American business legend, this book traces Lee Iacocca’s rise from the son of Italian immigrants to the top of the auto industry—and the dramatic fall that followed. With a hard-hitting, behind-the-scenes voice, it explores how he helped reshape the 1960s auto world, including the creation of the iconic Mustang, and how he navigated the politics and pressure that defined corporate power. When Chrysler teetered on the edge of collapse, Iacocca’s leadership and stubborn resolve turned near-bankruptcy into a remarkable comeback, earning him national attention and a reputation for integrity under fire. At its core, the story examines ambition, accountability, and the grit required to rebuild—making it as much about character and leadership as it is about cars.
Available Editions
paperback
Bantam
Published Apr 3, 2007
365 pages
ISBN: 9780553384970
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Details
First Published
1984
Language
eng
Content Warnings
No content warnings identified.