Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Description
In *Brandwashed*, acclaimed branding expert Martin Lindstrom pulls back the curtain on the sophisticated psychological tactics companies employ to influence our purchasing decisions. Drawing on cutting-edge neuroscience and real-world examples, Lindstrom reveals how marketers tap into our deepest desires, fears, and emotions to create powerful brand connections. This eye-opening exposé delves into the subtle manipulations used in everything from food and video games to social media, challenging consumers to become more aware of the forces shaping their choices. Lindstrom's compelling narrative equips readers with the knowledge to navigate the modern marketplace with a critical eye, ultimately empowering them to make more conscious decisions.
Available Editions
paperback
Kogan Page, Limited
Published Jan 1, 2012
306 pages
ISBN: 9780749465254
Reviews
1 rating
Community Reviews(1)
The social science of advertising is a genre I can't get enough of so it's no surprise that I found <a href="http://www.bookdepository.com/Brandwashed-Martin-Lindstrom/9780307956323/?a_aid=theprivategirl" target="new"><i>Brandwashed</i></a> to be an exceptionally good read. Martin Lindstrom explores the psychological tricks and traps set up by companies to fool consumers. Lindstrom has spent over twenty years working in the industry, which provides a new angle and fresh material. <a href="http://www.bookdepository.com/Brandwashed-Martin-Lindstrom/9780307956323/?a_aid=theprivategirl" target="new"><i>Brandwashed</i></a> explores marketing to children, fear mongering, the beauty industry, addictive products, the use of sex in advertising, subconscious peer pressure, celebrity endorsed products, the selling of hope, and a whole lot more. While I have read many books on advertising and am rarely shocked by advertising tactics, Lindstrom writes in a fluid, engaging manner that managed to keep me interested throughout.
Details
First Published
2010
Language
eng
Content Warnings
No content warnings identified.