Description
This seminal work examines advertising as a sophisticated form of communication, analyzing how advertisements function within contemporary society and shape cultural meanings. Gillian Dyer explores the intricate relationship between advertising messages and their audiences, revealing how commercial communication operates beyond simple product promotion to influence values, desires, and social norms. By situating advertising within its broader cultural and economic contexts, the book demonstrates how advertising both reflects and constructs the world around us. Through careful analysis of advertising's communicative strategies and cultural significance, Dyer provides essential insights into one of the most pervasive forces in modern life, making this an indispensable text for understanding media, culture, and consumer society.
Available Editions
paperback
Routledge
Published Jan 1, 1988
230 pages
ISBN: 9780415027816
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Details
First Published
1982
Language
eng
Content Warnings
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