Description
Discover the essential strategies for achieving explosive customer growth with this comprehensive guide for startups. The book introduces the concept of "traction" and outlines nineteen distinct marketing channels that businesses can leverage to acquire customers. It emphasizes the critical balance between product development and marketing efforts, advocating for a parallel approach to ensure sustainable growth. Learn how to test and refine your marketing strategies, avoid common pitfalls like the "product trap," and adapt your methods as your business evolves.
Available Editions
hardcover
S-curves Publishing
Published Aug 25, 2014
258 pages
ISBN: 9780976339601
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Details
First Published
2014
Language
eng
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