Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
Description
In a world saturated with messages, this seminal work introduces the groundbreaking concept of "positioning" as the key to cutting through the noise and capturing the attention of your target audience. It reveals how to strategically carve out a unique space in the prospective customer's mind, leveraging both your strengths and your competitors' weaknesses. Through incisive analysis and compelling case studies, this book offers a timeless blueprint for establishing a dominant presence and becoming an unforgettable name in any marketplace. Essential reading for anyone seeking to achieve lasting impact and market leadership.
Available Editions
paperback
McGraw-Hill Companies
Published Jan 1, 1988
224 pages
ISBN: 9780070652651
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Details
First Published
1981
Language
eng
Content Warnings
No content warnings identified.