Description
In "Running Lean," Ash Maurya presents a practical, actionable framework for entrepreneurs to navigate the uncertain path of building a successful business. Through a compelling narrative, readers follow a protagonist who learns to move beyond rigid initial plans and embrace iterative development based on real customer feedback. This guide masterfully synthesizes core principles from Lean Startup, Customer Development, and Bootstrapping, offering a clear roadmap to validate ideas and pivot effectively. It's an essential resource for anyone seeking to build a sustainable business by continuously learning and adapting to market realities.
Available Editions
paperback
O'Reilly Media, Incorporated
Published Jan 1, 2012
239 pages
ISBN: 9781449331900
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Details
First Published
2012
Language
eng
Content Warnings
No content warnings identified.