Description
Why do some ideas capture our attention and endure, while others vanish without a trace? This insightful book delves into the science behind "stickiness," revealing the core principles that make concepts memorable and impactful. Through compelling examples and rigorous research, the authors uncover the secrets to crafting messages that resonate, persuade, and last. Discover how to transform ordinary ideas into unforgettable ones, ensuring your message not only gets heard but also sticks.
Available Editions
hardcover
Random House
Published Jan 2, 2007
304 pages
ISBN: 9781400064281
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Details
First Published
2007
Language
eng
Content Warnings
No content warnings identified.