Description
In this groundbreaking work, Geoffrey A. Moore reveals the critical challenge that high-tech companies face when transitioning from early adopters to mainstream markets—a gap he famously calls "the chasm." Drawing on extensive research and real-world case studies, Moore provides a strategic framework for understanding market dynamics and positioning innovative products for mass-market success. The book has become essential reading for entrepreneurs, marketers, and business leaders seeking to navigate the complex landscape of technology adoption and scale their ventures beyond niche audiences. With insights specifically addressing the Internet era, Moore's practical guidance remains remarkably relevant for anyone launching or marketing cutting-edge products in today's competitive marketplace. This is the definitive playbook for bridging the gap between innovation and mainstream acceptance.
Available Editions
paperback
HarperBusiness
Published Jan 1, 1991
227 pages
ISBN: 9780066620022
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Details
First Published
1991
Language
eng
Content Warnings
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