Console Wars: Sega, Nintendo, and the Battle that Defined a Generation
Description
Step back into the 1990s and relive the epic showdown that defined a generation of gamers. This gripping narrative chronicles how Tom Kalinske, a visionary leader, transformed Sega from a struggling arcade company into Nintendo's most formidable rival, igniting a fierce global corporate war. Explore the high-stakes strategies, ingenious marketing campaigns, and unforgettable personalities that fueled the intense battle for dominance in the burgeoning video game console market. "Console Wars" is a captivating deep dive into the business, innovation, and sheer willpower that shaped the future of interactive entertainment.
Available Editions
hardcover
HarperCollins
Published Jan 1, 2014
558 pages
ISBN: 9780062276698
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Details
First Published
2014
Language
eng
Content Warnings
No content warnings identified.