Description
In this lively and thought-provoking guide, creativity lecturer Rod Judkins explores how groundbreaking artists, entrepreneurs, scientists, and thinkers challenge conventions and turn unconventional ideas into meaningful change. Through 90 concise chapters and a wide-ranging cast of examples—from avant-garde movements and iconic studios to influential innovators and Nobel Prize winners—the book reveals practical ways to cultivate originality in work and everyday life. It examines the habits, risks, failures, and fresh perspectives that fuel creative breakthroughs, showing how a deeper understanding of creativity can transform individuals, organizations, and society.
Available Editions
paperback
Sceptre
Published Dec 31, 2015
ISBN: 9781444794496
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Details
First Published
2015
Language
eng
Content Warnings
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