The Customer Success Economy

by Nick Mehta, Allison Pickens

Description

In a world where products and technology are increasingly easy to copy, lasting differentiation comes from how companies deliver and sustain customer outcomes. This book lays out what it takes to build a true Customer Success Economy—aligning leadership, org structure, and strategy so every team works in concert to help customers achieve value, not just to close deals. Through practical examples and clear guidance, it shows how to design digital experiences that feel “Amazon-like,” strengthen retention, and grow recurring revenue by reducing churn. Mehta and Pickens blend strategic thinking with operational detail, making the case that the next competitive advantage belongs to organizations that treat customer success as a company-wide philosophy.

Available Editions

paperback edition cover

paperback

Wiley & Sons, Incorporated, John

Published Jan 1, 2020

384 pages

ISBN: 9781119572756

available

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Details

First Published

2020

Language

eng

Content Warnings

No content warnings identified.