Description
Dive into the science behind why some ideas, products, and behaviors spread like wildfire while others fizzle out. This insightful exploration uncovers the six key principles that make things "contagious," revealing the underlying psychological and social mechanisms that drive word-of-mouth and viral success. Through compelling research and fascinating real-world examples, learn how seemingly ordinary things can achieve extraordinary reach and influence. Whether you're aiming to boost a business, promote a cause, or simply understand the dynamics of modern communication, this book offers actionable strategies to make your message resonate and spread.
Available Editions
paperback
Simon & Schuster
Published Jan 1, 2016
244 pages
ISBN: 9781451686579
Reviews
1 rating
Community Reviews(1)
Berger combines new research with powerful marketing stories to reveal the secrets of word-of-mouth and social transmission. Six basic principles are provided as to why certain things become "contagious" and others do not. Berger explores the power of consumer products, workplace rumors, YouTube videos, and viral advertisements. <a href="http://www.bookdepository.com/Contagious-Jonah-Berger/9781471111709/?a_aid=theprivategirl" target="new"><i>Contagious</i></a> was an incredibly interesting read, however, lacked the ability to spark enthusiasm due to its rather monotone writing style. While Berger provides insight into the marketing industry and the power of organic reach, and despite incorporating a lot of modern research studies, <a href="http://www.bookdepository.com/Contagious-Jonah-Berger/9781471111709/?a_aid=theprivategirl" target="new"><i>Contagious</i></a> doesn't cover any ground I was not already familiar with.
Details
First Published
2013
Language
eng
Content Warnings
No content warnings identified.