Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

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Description

Malcolm Gladwell's "Blink" delves into the fascinating world of "thin-slicing," exploring our unconscious mind's remarkable ability to make rapid, accurate judgments in the blink of an eye. Through compelling real-life examples and scientific research, Gladwell reveals how intuition and snap decisions can be incredibly powerful, often leading to surprisingly insightful conclusions. However, he also cautions that this rapid cognition can sometimes lead to prejudice and disastrous outcomes, urging readers to understand the nuances of our instantaneous decision-making processes. This exploration of "thinking without thinking" challenges us to harness the power of our instincts while remaining aware of their potential pitfalls.

Available Editions

paperback edition cover

paperback

Back Bay Books

Published Apr 3, 2007

320 pages

ISBN: 9780316010665

available

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Details

First Published

2005

Language

eng

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