Description
This riveting business narrative traces the extraordinary rise of BlackBerry, from its beginnings as a pioneering communications company to its struggle against a rapidly changing mobile landscape. Drawing on extensive reporting and firsthand accounts, it explores the vision, ambition, and leadership decisions that shaped the company’s success—and the internal tensions and missed signals that threatened it. More than a corporate history, the book examines innovation, competition, corporate culture, and the difficulty of adapting when an industry is transformed. It offers a compelling portrait of technological disruption and the human forces behind one of the most dramatic stories in modern business.
Available Editions
paperback
Unknown
Published Jan 1, 2015
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Details
First Published
2015
Language
eng
Content Warnings
No content warnings identified.