Description
Drawing on cross-cultural research and consumer psychology, this book explores the hidden meanings people attach to products, experiences, and ideas—and how those meanings shape behavior. It argues that every culture develops distinctive “codes” rooted in shared experiences, emotions, and early learning, often operating beneath conscious awareness. Through examples from advertising, business, and international markets, the author shows how recognizing these codes can help organizations communicate more effectively and understand consumers across cultural boundaries. The result is a provocative examination of the relationship between culture, memory, desire, and decision-making.
Available Editions
paperback
Unknown
Published Jan 1, 2006
paperback
Unknown
Published Jan 1, 2006
paperback
Unknown
Published Jan 1, 2006
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Details
First Published
2006
Language
eng
Content Warnings
No content warnings identified.