Description
George Lakoff examines how political language shapes public opinion, arguing that debates are often won or lost through the underlying frames and values that guide how people understand issues. Drawing on cognitive science and political analysis, he explains the conservative moral framework that has influenced American political dialogue and identifies the progressive values that can offer a compelling alternative. The book provides practical insight into communicating those values more effectively, emphasizing the power of metaphors, narratives, and identity over policy details alone. Clear, provocative, and accessible, it is a guide to understanding—and changing—the language of political debate.
Available Editions
paperback
Chelsea Green Publishing Company
Published Jan 1, 2004
124 pages
ISBN: 9781931498715
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Details
First Published
2004
Language
eng
Content Warnings
Content and trigger warnings for Don't Think of an Elephant! by George Lakoff.