Description
In the digital age, the most valuable commodity might just be free. This groundbreaking work delves into the revolutionary concept of offering products and services at no cost to capture market share and build customer loyalty. It reveals how businesses can thrive by strategically leveraging the 'priceless economy,' turning free into a powerful profit driver. Through insightful analysis and real-world examples, including the surprising economics of the Chinese fashion market, this book unpacks the future of business in an increasingly connected world.
Available Editions
hardcover
Hyperion
Published Jul 7, 2009
288 pages
ISBN: 9781905211470
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Details
First Published
2009
Language
eng
Content Warnings
No content warnings identified.