Description
This revealing account traces the rise of the English Premier League from its pivotal television-rights deals to its emergence as a global commercial, cultural, and entertainment powerhouse. Through the fortunes of Manchester United, Arsenal, influential executives, billionaire owners, broadcasters, and marketers, it explores the decisions and rivalries that transformed football into one of the world’s most lucrative businesses. Examining broadcasting, merchandising, stadium development, corporate takeovers, and the influx of international wealth, the book offers a behind-the-scenes look at the forces shaping the modern game. It also considers the challenges ahead, including shifting power, leadership uncertainty, and the possibility of a European Super League.
Available Editions
paperback
Houghton Mifflin Harcourt Trade & Reference Publishers
Published Jan 1, 2019
384 pages
ISBN: 9780358213055
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Details
First Published
2018
Language
eng
Content Warnings
No content warnings identified.