Description
A sweeping examination of the postwar American and Japanese automotive industries, this meticulously researched work follows the fortunes of Ford and Nissan as they navigate competition, industrial change, and shifting economic power. Drawing on years of reporting and historical research, it explores how corporate strategy, labor, technology, government policy, and national culture shaped the rise of Japan’s auto industry and challenged America’s manufacturing dominance. Rich in human detail and broad in scope, the book is both an engrossing account of two companies and a penetrating study of the forces reshaping the modern industrial world.
Available Editions
paperback
Blackstone Audiobooks
Published Jan 1, 2000
ISBN: 9780786102891
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Details
First Published
1986
Language
eng
Content Warnings
No content warnings identified.